Dual Systems and Mathematical Methods in MPT3 Marketing Methodology
نویسندگان
چکیده
− This article describes fundamentals of Global Advertising Strategies' MPT3 Continuum TM framework − a set of mathematical and visual models designed to optimize marketing campaigns in respect to P&L, ROI and price/performance ratios. Various non-linear optimization techniques were created and implemented for numerous niche − targeted marketing campaigns. Pre-and post-campaign surveys are considered in the context of being a feedback in dual dynamic systems. Index Terms − Konstantin Malkov, Givi Topchishvili, Global Advertising, Mathematical or Marketing Methods, Marketing Methodology.
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